Privacy Policy

1. Introduction

Lead SEO ("we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you visit our website or use our SEO services. We are a data controller registered in the United Kingdom and comply with our obligations under the UK GDPR and the Data Protection Act 2018.

2. Data We Collect

We may collect and process the following categories of personal data:

• Contact details — name, email address, phone number, and company name submitted through our enquiry and audit request forms.
• Website data — your website URL and any information you provide about your target keywords or SEO challenges.
• Email subscribers — email addresses voluntarily provided when subscribing to our newsletter.
• Technical data — IP address, browser type, device information, and usage analytics collected automatically when you visit our site.

3. How We Use Your Data

We process your personal data for the following purposes:

• To respond to your enquiry and deliver SEO services you have requested.
• To send you audit reports, proposals, and related communications.
• To send newsletters and marketing content where you have opted in (you can unsubscribe at any time).
• To improve our website, services, and user experience through analytics.
• To comply with legal and regulatory obligations.

4. Legal Basis for Processing

We rely on the following lawful bases under UK GDPR: consent for newsletter subscriptions and marketing; contract for delivering services you have requested; legitimate interests for responding to enquiries and improving our services; and legal obligation for record-keeping and compliance.

5. Data Sharing

We do not sell your personal data. We may share it with trusted third-party service providers (such as email delivery and analytics platforms) who process data on our behalf under strict contractual agreements. We may also disclose data where required by law or to protect our legal rights.

6. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including any legal, accounting, or reporting requirements. Once no longer needed, data is securely deleted or anonymised.

7. Your Rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data.
• Restrict or object to the processing of your data.
• Withdraw consent at any time (where processing is based on consent).
• Lodge a complaint with the Information Commissioner's Office (ICO).

8. Cookies

Our website uses cookies and similar technologies to enhance your browsing experience and gather analytics. You can control or disable cookies through your browser settings. Disabling cookies may affect some features of the site.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at hello@leadseo.co.uk.